Skywalker Lifestyle brand is described as a term, name, sign, symbol and design, or a combination of them, intended to identify the goods and services.

Branding is different from marketing or advertising. Your brand must be exclusive to your company and 100 per cent distinguishable from any other business in the industry. Admittedly, creating this kind of reputation is not a simple feat. There are many steps that you can take to speed up the process, however. At first, you should take a look at what it takes to generate proper brand recognition.

People are surrounded by branding from words, icons, fonts and logos. All you see will inevitably bring to mind a certain company or product. For example, you can easily identify the name of the car from a small symbol – you don’t have to read the name on the car.

A brand position refers to the content that defines what your company does and for whom. It figures out what are your company’s USPs, what type of value can be found within your goods and how customers benefit from engaging with your brand.

All successful brand make some kind of promise. A brand promise is the most crucial thing that a company promises to deliver to its potential customers. For example, delivering a company formation within twenty-four hours.

To make your brand promise unique, you must take into consideration what your customers, employees and shareholders expect from your company.

Your brand should have some kind of personality. Brand traits show the type of organization you are in. Form a figurehead within your company that your customers will be able to relate to. Develop around five discernible and personable traits that customers will be able to rely upon.

You also have to consider your brand story. Your brand should have a long and intriguing corporate history. You must give your customers some background on where you have come from, what sort of experience you have and how your new company came about.

Successful brand spends plenty of time to form brand associations. Brand associations are the unique, tangible assets that a company connects to – like its name, logo or unique colour schemes. A unique combination of assets will help a brand to form links of instant recognition. The sales practically make themselves once it is achieved by a company.

People are more confident in the companies they are dealing with and the products we choose to buy from if some sort of discernible customer relationship is already present. Another company can provide a similar product for less money. However, because of the power of branding, we will be able to recognize the company. Identifiable brands provide greater credibility as you can recognize a brand instantly.

An effective branding exercise includes three principle – you must make a difference, add value and connect with people.