Outdoor Advertising !

Benefits of Outdoor Advertising

1. Target potential customers: Outdoor advertising enables marketers to specifically reach the target audience.

2. Build a brand: Hoardings are one of the most effective channels in spreading brand messages instantly as a good billboard placed at a prime location is difficult to avoid.

3. Wide coverage and 24*7 exposure: Outdoor advertising offers a wide base of exposure in local markets for brands, with both day and night presence.

4. Reduce marketing budget: When compared to other commercial mediums like radio, newspapers, or TV, OOH mediums are cost-effective.

5. Frequency: Through outdoor advertising, consumers are exposed several times, resulting in high levels of frequency.

6. Geographic flexibility: Outdoor can have geographic flexibility.

7. Creativity: Outdoor ads can be very creative.

8. Ability to create awareness: Outdoor advertising can create a high level of impact and awareness even with a simple message.

9. Efficiency and effectiveness: Outdoor advertising can have an effect on sales when combined with a promotion.

10. Media Mix Reinforcement: Outdoor advertising helps in media mix reinforcement by enabling companies to support their investment in digital, print, and radio with a consistent marketing message that will be viewed multiple times and can reach an entire region.

Advertising your brands to reach the people out of home through different mediums of outdoor media is known as outdoor advertising.

If you are planning to launch a product or start a business it is essential to get notified in the market by advertising.

Outdoor advertising is a great strategy of conveying a short message of your brand by displaying different ooh resources.

Why you should advertise through outdoor media?

To Create a Brand awareness

• They can’t be avoided like digital media which can be skippable, the paper which can be turned to next, they stand firm in front of the viewer.
• As ooh media placed strategic locations to get the high impression it creates brand awareness in public who comes across your ad.

Targeted Audience

• People’s needs, style of living and priorities vary from place to place.
• We can target a large audience with unique and attractive designs that connect their preferences by placing your ad at a targeted location.

Cost-effective

• If your target is to reach a broad range of audiences in a limited time and budget outdoor advertising is a perfect choice.
• Your business can get high impressions at cost-effective by the perfect ooh campaign as cost calculated on 1000 impressions for other mediums.

Flexibility

• Outdoor advertising is not limited to a single medium it has different mediums like Hoarding advertising, Signboard advertising, Airport advertising, and Transit advertising, etc.
• You can choose from any of them by considering your business requirements, customer analysis, and location.

Outdoor advertising is vital for your business, but many don’t know what outdoor advertising is in its truest sense. Outdoor advertising is a form of marketing activity used to create value, awareness, and popularity of a brand. Outdoor advertising is a great way for people’s engagement. The most popular example of outdoor advertising is the use of billboards.

In this digital world where everything is available at the click of a button, there are those who wonder what the importance of outdoor advertising is. One thing to remember about outdoor advertising is that it can never be outdated and will always be a critical part of marketing and advertising. Here are a few reasons why outdoor advertising is important.

Outdoor advertising reaches to masses with ease and efficiency, Even a glance of outdoor advertising is enough for an impact. Strategically placing your outdoor advertising can help you reach a large number of targeted audience in one go.

Outdoor advertising is a cost-effective way to to do marketing

It’s a great way of engagement for those who aren’t comfortable using a smartphone. Something to think about: a large number of the population still isn’t comfortable using a smartphone, There are as many as 40 types of outdoor advertising offering a large variety of arrays like billboards, bus posters, metro posters, airport ads, malls and PVR ads, stadium signs, hoardings, bust stop ads, among others. Outdoor advertising provides you the benefit of playing around with what you want to display with options like 3D illustrations, glow in the night advertisement, more than a single frame advertisement, among others.

Outdoor advertising is fun and engaging, and the company has to have an out of the box thing to leave a long-lasting impression in the mind of the people. But one cannot ignore the fact that reasons like cost-efficiency and larger outreach make it an important aspect of marketing and advertising.